Tbwa unveils future of creative work research at cannes lions festival of creativity

To retain top creative talent in a culture craving stability over spirituality,  companies need to commit to fixing the basics and enable every day flow cannes, france , june 20, 2022 /prnewswire/ -- tbwa\worldwide has today released a global study on the future of creative work, revealing how creative talent feels about the state of the workplace, and what companies can do to make it better for employees. compared with the general employee benchmark, creative talent are significantly less likely to be satisfied with their work/life balance (55%, compared to a 64% global benchmark), and more likely to feel burned out or discouraged a lot of the time.
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