Walmart connect announces first strategic agency partnership with omnicom

Agreement enables cross-screen planning in omni against walmart audiences cannes, france , june 20, 2022 /prnewswire/ -- walmart connect - the closed-loop omnichannel media business of america's largest retailer offering advertisers an opportunity to reach walmart shoppers on walmart's site and app, across its physical locations, and across the web - today announced a strategic partnership with omnicom media group, the media services division of omnicom group inc. (nyse: omc).  the partnership marks the first such agreement between walmart connect and an agency holding company.
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