Omnicom announces partnership with instacart, powering enhanced measurement capabilities, increased roi for cpg brands

Cannes, france , june 21, 2022 /prnewswire/ -- omnicom media group (omg) the media services division of omnicom group inc. (nyse: omc) today announced a comprehensive strategic partnership with instacart that will deliver a wide range of benefits to omnicom clients, most significantly in providing new measurement capabilities. making the announcement during the second day of the cannes lions international festival of creativity, omnicom outlined details of the partnership, including account management, product first-looks, and product roadmap consultation.
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