Nielsen report finds underspending in 50% of media plans jeopardizing maximum roi

Nielsen's global roi report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans new york , july 6, 2022 /prnewswire/ -- nielsen  (nyse: nlsn) released its first-ever roi report, which identified gaps in marketers' budgets, channels and media strategies that are compromising returns on investment (roi) on media plans. the global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content unique to advertiser, agency and publisher audiences.
NLSN Ratings Summary
NLSN Quant Ranking