Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

Nielsen's planning and measurement products, such as nielsen audience planner and advanced audience posting , power brands across industries to plan, optimize and measure against segments across the media ecosystem new york , sept 13, 2022 /prnewswire/ -- nielsen (nyse: nlsn), a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date, enhancing the ability for marketers, advertisers and agencies to plan and measure their defined audiences. nielsen has been enabling planning and measurement of advanced audiences for 10+ years and these three new collaborations add audience segments complementing the cpg, retail and 1st party categories currently available within nielsen's products: swoop, a leader in ai-generated audiences for healthcare marketing, polk automotive solutions by s&p global mobility, a leading source of comprehensive automotive information and insights, and epsilon, a global advertising and marketing technology company.
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