Nielsen unveils next phase of nielsen one alpha, enabling end-to-end ad campaign measurement

Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers   new york , june 15, 2022 /prnewswire/ -- nielsen (nyse: nlsn) revealed the next phase of its nielsen one alpha  cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end. these added capabilities will provide an unparalleled view of the audience at each step of the media journey: from the audience who saw an ad campaign, to how the campaign was delivered to niche audiences, and the actions those audiences took as a result of seeing the campaign.
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