Nielsen expands smart tv data deal with vizio's inscape for local and national tv viewership

Nielsen expands rights to use inscape acr data from approximately 20 million vizio tvs, obtains first window of exclusivity to vizio's newly expanded local station coverage new york , april 26, 2022 /prnewswire/ -- nielsen  (nyse: nlsn) and vizio  (nyse: vzio) today announced a multi-year agreement that provides nielsen with precise glass-level viewership data powered by inscape smart tv data. the deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed around the clock by inscape's systems.
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