Nielsen: the gauge reveals streaming surpassed cable for the first time in july, capturing its largest share of tv viewing to date

New york , aug. 18, 2022 /prnewswire/ -- nielsen (nyse: nlsn) announced that streaming usage surpassed cable in july to claim the largest share of television viewing for the first time, according to the gauge , nielsen's monthly total tv and streaming snapshot. streaming represented a record 34.8% share of total television consumption, while cable and broadcast came in at 34.4% and 21.6%, respectively.
NLSN Ratings Summary
NLSN Quant Ranking