Nielsen and amazon sign agreement for national tv measurement of nfl's thursday night football on prime video

Three-year deal marks the first time a streaming service will have one of its live programs measured as part of nielsen's national tv ratings new york , aug. 16, 2022 /prnewswire/ -- nielsen (nyse: nlsn) and amazon have signed a three-year agreement to measure prime video's exclusive nfl thursday night football (tnf) telecasts, a first-of-its-kind deal where a streaming service will be included in nielsen's national tv measurement service. starting with the 2022 nfl season, measurement will include full coverage of the tnf broadcast - pregame, in-game and postgame programming – on prime video and twitch, as well as the over-the-air stations in teams' local markets each week, and out-of-home viewing.
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