Nielsen sports launches new fan insights platform for connected view of fan behaviors and attitudes

Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans' interests, media consumption behaviors, brand attitudes and purchasing habits from around the world. at launch, nielsen fan insights will cover the u.s., u.k., germany, france, spain, italy, china, india and japan. brazil, russia and south korea will come online at the end of 2019 along with an additional 20+ countries in 2020. the sports industry continues to face mounting competition for fans' time and attention as the media landscape fragments and sports content is consumed across a wider variety of devices and platforms. this competition and fragmentation, combined with diminishing consumer loyalty and an increasingly complex sports sponsorship and multimedia rights marketplace, forces sports property owners, brands and event organizers to require more in-depth data to help guide investment decisions and determine roi. the need for one source of truth has never been greater. nielsen fan insights will help drive better business decisions around sponsorship, fan engagement and media rights for both rights holders and brands. by leveraging the unique insights gathered from thousands of fans around the globe, sports properties, including sports leagues and teams, will be able to better understand how to grow and engage with their fan bases, expand into new markets, evaluate media rights, and secure partnerships with sponsors. the nielsen fan insights' web-based platform will also help sponsoring brands discover how a particular sponsorship impacts their brand equity, favorability, awareness and purchasing habits among target consumers. it allows brands to identify and assess partnership opportunities based on metrics directly tied to fan segments and benchmark brand perceptions and awareness against their competition.
NLSN Ratings Summary
NLSN Quant Ranking