Nielsen expands analytic relationship with general mills, inc

Nielsen announced details around its growing analytic relationship with general mills inc. with this announcement, general mills will advance its analytic cogency through nielsen's new connect platform within the u.s. and will expand its international service engagements within key global markets. for over a decade, through its global connect business, nielsen has been a strategic ally to general mills' business, providing data to increase visibility into current and emerging trends in the space. as the global consumer packaged goods (cpg) and retail landscape becomes increasingly competitive, fragmented and digital, nielsen's strength in technology, comprehensive view into fast-growing markets such as the pet food category and leading insights on consumer consumption across the globe will support general mills' global growth framework.
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