Boston globe media and nielsen to conduct unique cross-platform diversity & inclusion brand study

Boston and new york, may 19, 2021 /prnewswire/ -- today, nielsen (nyse: nlsn) and boston globe media partners, llc (bgmp) announced the launch of a custom and proprietary cross-platform study that will help the new england-based metro organization strengthen its brand position and foster better engagement among local communities. the study, commissioned by bgmp and designed in partnership with nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, the boston globe, to develop a deeper understanding of its readers and potential subscribers.
NLSN Ratings Summary
Quant
NLSN Quant Ranking
Sector
Industry
Quant Rating
Quant Score