Nielsen unveils cookieless approach for audience and outcomes measurement in the u.s.

New york, july 27, 2021 /prnewswire/ -- today, nielsen (nyse: nlsn) announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment.  with its new approach to measuring authenticated and unauthenticated web traffic, nielsen will become the leading platform to validate first party server data with real consumer behavior.
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