Nielsen readies next-gen wearable metering technologies and devices for national, local and audio measurement

New york, aug. 5, 2021 /prnewswire/ -- nielsen (nyse: nlsn) today announced that starting in september 2021, it will begin placing approximately 3,000 new portable people meter (ppm) wearables in a subset of its nearly 60,000 active ppm panelists.  the deployment of ppm wearable devices and technologies is part of nielsen's continued efforts to modernize its panels and improve the panelist experience, drive broader adoption among existing and new panelists and increase engagement among more challenging demographics.
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