Nielsen relaunches streaming measurement suite across content, ads and platforms to tackle growing consumer segment

New york, oct. 7, 2021 /prnewswire/ -- nielsen (nyse: nlsn), a long time leader in streaming content and ad measurement, announced that it is bringing its streaming solutions together in a single measurement suite  encompassing ad-supported and subscription-based service models across content, ads and platforms. nielsen's renewed focus on comprehensive streaming measurement comes at a moment when u.s. consumers now spend over a quarter  of their total tv time engaging with this type of content.
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