Nielsen transforms linear tv measurement with new individual commercial metrics in lead up to nielsen one

New york, nov. 22, 2021 /prnewswire/ --  nielsen (nyse: nlsn) announced that it will enhance its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. the enhancement to nielsen individual commercial metrics will help pave the way for true comparability across the digital and linear platforms and comes following a series of tech, measurement and methodology advancements as nielsen continues to make progress in its delivery of nielsen one , its cross-platform measurement solution.
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