Accuweather network and nielsen enter into multi-year tv measurement agreement

New york, dec. 1, 2021 /prnewswire/ -- accuweather global weather center — the accuweather network announced it has entered into a multi-year agreement with nielsen for cable tv measurement to help deepen accuweather's ability to profile its evolving audience, identify trends in viewer behaviors that may represent marketing or programming opportunities, and provide greater insights into engagement with agencies and advertisers who rely on nielsen as a currency. "with the recent expansion of our national footprint and linear audience, using nielsen became more advantageous, both as a programming insights generator and as a transactional option," said sarah katt, general manager of accuweather network.
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