Nielsen one alpha launches with disney and magna marking significant milestone towards its single cross-platform measurement solution

New york, dec. 21, 2021 /prnewswire/ -- nielsen (nyse: nlsn) announced it will reveal a major step toward nielsen one , its single cross-platform measurement solution, showcasing its newest advancement, nielsen one alpha deduplicate ad measurement, which will debut at the upcoming consumer electronics show (ces) in las vegas, nv. alpha is the first iteration of nielsen one which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of nielsen one in the fourth quarter of 2022.
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