Nielsen expands its nielsen impact score offering to include college football teams

New york, dec. 29, 2021 /prnewswire/ -- nielsen (nyse: nlsn) announced the expansion of its nielsen impact score, which helps universities recruit collegiate athletes by demonstrating the marketing value of each athletic program, to now include over 100 college football programs in its database. initially launched in october for men's college basketball programs, the nielsen impact score is designed to help coaches and collegiate teams position the marketing value of a program in line with new ncaa name, image, likeness rules to potential student-athletes via comprehensive recruiting and proprietary marketing data provided by nielsen.
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