Nielsen media impact adds streaming data for more holistic cross-platform media planning

New york, feb. 23, 2022 /prnewswire/ -- nielsen (nyse: nlsn) will expand coverage offered by nielsen media impact (nmi), an industry-leading national media planning and optimization solution, to include streaming data from connected television sets (ctv). this nmi enhancement, fueled by nielsen's streaming platform ratings data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach of tv, digital, radio, print, out-of-home, and now even more robust streaming channels in their media planning scenarios.
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