Nielsen and experian expand agreement to enhance identity demographics

New york, feb. 28, 2022 /prnewswire/ -- nielsen (nyse: nlsn) and experian announced an expanded strategic initiative to enhance identity data in the united states for digital measurement of the open web. experian marketing data assets will enhance the nielsen identity system by providing persistent ids for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
NLSN Ratings Summary
NLSN Quant Ranking