Nielsen's state of play report reveals that streaming is the future but consumers are currently overwhelmed by choice

Inaugural report identifies video streaming consumption at an 18% increase from last year in all available video content new york , april 6, 2022 /prnewswire/ -- nielsen (nyse: nlsn), a global leader in audience measurement, data and analytics, released its inaugural state of play  report, which highlights the increasing boom of video content in both linear and streaming in recent years. overall, americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billions of streamed minutes to 169.4 between february 2021 and february 2022.
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