Nielsen's annual marketing report uncovers only 26% of global marketers are confident in their audience data

Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven new york , april 12, 2022 /prnewswire/ -- nielsen (nyse: nlsn) released its 2022 annual marketing report, which found marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers' changing media habits. titled "era of alignment," the first global report of its kind, illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
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