Nielsen study reveals significant growth of asian representation on tv in 2021

Streaming led with 11% asian share of screen in 2021, nearly doubling representation from 2020 new york , may 18, 2022 /prnewswire/ -- nielsen (nyse: nlsn), a global leader in audience measurement, data and analytics, today released its 2022 a sian american, native hawaiian and pacific islander diverse intelligence series  report which noted a significant increase in asian representation on screen in 2021. across the top 1,500 shows in broadcast, cable and streaming video on demand (svod), svod led the way with 11% asian share of screen compared to broadcast (3.2%) and cable (2.7%).
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