Nielsen deduplicates audiences across leading smart tv and streaming providers

Media buyers and sellers can now access expanded deduplicated person-level reporting across roku, hulu, samsung,vizio and others new york , may 19, 2022 /prnewswire/ -- nielsen (nyse: nlsn) has expanded deduplication of connected tv (ctv) audiences to include new smart tv original equipment manufacturer (oem) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across samsung and vizio devices, in addition to roku, hulu and other streaming platforms. with this expansion, nielsen continues to offer the broadest coverage and deduplication in the ctv space across streaming providers and oems.
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