Nielsen: streaming achieves another record-breaking month in april, according to the gauge

Streaming accounts for over 30% of total tv viewing; hbo max takes 1% of streaming share for first time new york, may 19, 2022 /prnewswire/ -- the gauge , the monthly total tv viewing snapshot from nielsen (nyse: nlsn), revealed that streaming reached another record high in april, capturing 30.4% of total tv viewing and surpassing its previous record of 29.7% set in march 2022. while overall tv viewing dropped by 2.1% from march, streaming volume was virtually identical to the prior month, helping to increase its share by over 0.6%.
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