Nielsen's the gauge finds streaming captures nearly 32% of total tv viewing in may, a third consecutive record-breaking month for the digital format

Streaming exhibited largest monthly increase ever despite drop in overall tv viewing new york , june 16, 2022 /prnewswire/ -- in may, streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to the gauge , the monthly total tv viewing snapshot from nielsen (nyse: nlsn). this follows the two most recent record-breaking months for streaming usage, april and march 2022, when streaming captured 30.4% and 29.7% of total tv viewing, respectively, and marks the largest month-to-month increase in share for streaming with a gain of 1.5 share points versus april.
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