Nielsen launches four-screen ad deduplication, its methodology which will be used for youtube

Media buyers can now compare youtube reach from computer, mobile and ctv to linear tv, a foundational step toward achieving nielsen one new york , july 21, 2022 /prnewswire/ -- in a landmark move that will allow media buyers to compare youtube reach to linear tv, nielsen (nyse: nlsn) is expanding its cross-platform measurement of youtube across computer, mobile and connected tv devices to more accurately compare audiences to linear tv, giving media buyers greater comparability than ever before. nielsen four-screen ad deduplication methodology enables media buyers to more clearly understand and better compare youtube reach inclusive of connected tv (ctv) to linear tv ad buys.
NLSN Ratings Summary
NLSN Quant Ranking