Gen z and millennials twice as likely to be omnichannel shoppers according to new near intelligence report

Pasadena, calif.--(business wire)---- $nir #nir--near intelligence, inc. (nasdaq: nir) a global data intelligence platform that curates one of the world's largest sources of intelligence on people and places, today announced its new study, the great generational shopping divide, which reveals clear divisions between groups of consumers, with the largest divide being generational. the report finds gen z, millennials, gen x, and boomers all have distinctly different expectations from brands, shopping preferenc.
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