Ias selected to provide transparency to netflix's advertising platform

Advanced reporting will validate media quality for advertisers seeking to run ads on netflix new york , oct. 13, 2022 /prnewswire/ -- integral ad science (nasdaq: ias), a global leader in digital media quality, today announced it has been selected by netflix (nasdaq: nflx) as a partner to provide transparency into advertising performance on the upcoming netflix ad supported tier. using ias's viewability and invalid traffic (ivt) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
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