Netflix set to surpass youtube in video revenue in 2025 finds omdia

London--(business wire)-- #netflix--for the first time, netflix is set to overtake youtube in total video revenue in 2025, according to exclusive omdia research presented at mip tv london 2025. in 2024, youtube led the market with $42.5 billion in revenue, while netflix generated $39.2 billion. however, projections for 2025 show netflix pulling ahead, reaching $46.2 billion, driven by $43.2 billion from subscriptions and $3.2 billion from advertising. meanwhile, youtube is expected to generate $45.6 billi.
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