Mytheresa prepares renaming to luxexperience upon closing of ynap acquisition

Munich--(business wire)--myt netherlands parent b.v. (nyse: myte) (“mytheresa” or the “company”) prepares to rename the company “luxexperience b.v.” as part of its planned acquisition of yoox net-a-porter (“ynap”). as a newly combined group, luxexperience will be home to some of the most distinguished store brands in digital luxury with strong identities and unique characteristics, offering highly curated and strongly differentiated edits of the most prestigious luxury brands for luxury shopper.
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