Playstudios secures exclusive five-year extension to iconic tetris® mobile license

Las vegas--(business wire)--playstudios today announced that it has extended its exclusive mobile licensing agreement with the tetris company for the iconic tetris® game. the initial five-year extension, which includes an additional three-year option (for up to eight years total), comes at a time when user acquisition for new games is increasingly challenging due to market saturation, rising advertising costs, and shifting player preferences. by keeping the globally-recognized tetris brand with.
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