Generative ai revolutionizes summer travel planning, new oliver wyman report says

New york , may 24, 2024 /prnewswire/ -- generative artificial intelligence (ai) has rapidly gained traction in leisure travel transforming the way consumers approach vacation planning just in time for summer, according to a new report from consulting firm oliver wyman, a business of marsh mclennan (nyse: mmc). the report, titled, why generative ai is a game changer for leisure travel  found that 41% of americans and canadians surveyed have used generative ai for either trip inspiration or itinerary planning, an increase from 34% in august 2023.
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