Tennis australia taps magnite for programmatic advertising and implements demand manager

Sydney, jan. 11, 2024 (globe newswire) -- magnite (nasdaq: mgni), the world's largest independent sell-side advertising company, announced that tennis australia has selected demand manager as their prebid header bidding wrapper solution. tennis australia will leverage magnite's dv+ platform and solely implement demand manager as their wrapper solution to monetise their display and mobile inventory programmatically for the first time and ahead of the australian open.
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