Magnite research uncovers ad-supported streaming services deliver scale and impact for brands in southeast asia

Singapore, nov. 14, 2023 (globe newswire) -- magnite (nasdaq: mgni), the world's largest independent sell-side advertising company, today unveiled its latest research study streaming tv's new era: embracing ad-supported streaming across screens in southeast asia. the research, which spans markets including singapore, indonesia, philippines, thailand and vietnam, finds that ad-supported streaming services deliver scale and impact for brands and that 71% of tv viewers in southeast asia watch ad-supported streaming, closing the gap with traditional tv viewers.
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