Magnite endorses unified id 2.0 initiative and announces prototype support

Los angeles & new york--(business wire)--magnite (nasdaq: mgni), the largest independent omnichannel sell-side advertising platform, announces its support of the open-source, interoperable identity solution, unified id 2.0, in collaboration with the trade desk and other companies across the digital advertising industry. magnite will adopt unified id 2.0, an open source framework for hashing and encrypting email addresses, in order to create a common transaction fabric for digital advertising. m
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