Merkle collaborates with magnite on merkury identity resolution platform

Columbia, md.--(business wire)--merkle, a leading data-driven customer experience management (cxm) company, announced that it is working with magnite, the world's largest omnichannel sell-side advertising platform, to integrate merkury, its identity resolution and data platform. merkury's mission is to serve as an identity provider, supporting seamless interaction between brands, media publishers, and technology platforms to power addressable advertising at scale. through this integration, merk
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