Openap enables programmatic with openid to unify linear, digital and programmatic delivery across premium tv publishers

Openid audience activation across all tv advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness interoperability with freewheel, magnite and xandr's monetize ssp enables openid audiences to be used for targeting and measurement across the entire premium tv ecosystem new york , sept. 27, 2022 /prnewswire/ -- openap, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced new programmatic interoperability of openidsm, the unique identifier that resolves linear and digital audiences into a common identity spine for tv.
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