Magnite research reveals increased adoption of streaming services in japan is driven by ad-supported content

Tokyo, july 11, 2023 (globe newswire) -- magnite (nasdaq: mgni), the world's largest independent sell-side advertising company, today unveiled its latest research study “the rise of ad-supported streaming services: an in-depth look at viewers' changing habits in japan.” the research finds that in japan, adoption of streaming services, which includes television content streamed on any device, is driven by the popularity of ad-supported content and that 71% of tv viewers in the country watch ad-supported streaming services.
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