Rakuten advertising adopts springserve tiles to strengthen impact of ad-supported campaigns on rakuten tv

London, feb. 16, 2023 (globe newswire) -- springserve, the leading independent tv ad serving platform now part of magnite (nasdaq: mgni), today announced that rakuten advertising has adopted the springserve tiles solution to strengthen the impact of ad-supported campaigns on rakuten tv. as one of the leading vod platforms in europe combining tvod, svod and avod services, integrating the springserve tiles format within rakuten tv will allow brands to balance personalisation and monetisation, while preserving the user experience.
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