Paramount australia partners with magnite to unlock programmatic access to the paramount+ ad tier

Sydney, july 14, 2025 (globe newswire) -- magnite (nasdaq: mgni), the largest independent sell-side advertising company, and paramount australia today announced a partnership to unlock programmatic access to paramount+'s premium streaming tv inventory in australia for the first time. following the launch of its ad-supported plan in the market, paramount will leverage magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. this announcement marks another key milestone in paramount australia's business and technology transformation, paving the way for paramount connect.
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