Itn and magnite launch first programmatic solution for local linear tv in the us market

New york , may 8, 2025 /prnewswire/ -- itn , the leader in automated activation technology for local tv, and magnite (nasdaq: mgni), the largest independent sell-side advertising company, today announced a breakthrough collaboration to modernize the execution of local tv advertising, enabling advertisers to transact live linear ads from local tv stations programmatically for the first time. the local tv advertising market is expected to reach $21 billion in the us this year.
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