Magnite partners with sky new zealand to power programmatic advertising on sky sport now

Auckland, new zealand, jan. 28, 2025 (globe newswire) -- magnite (nasdaq: mgni), the largest independent sell-side advertising company, is working with sky new zealand to power programmatic advertising on sky's premium live and on-demand sports streaming platform, sky sport now. following the recent launch of digital advertising on sky sport now, buyers will have programmatic access to the platform's high-value live sports inventory for the first time through magnite.
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