Targetsmart announces exclusive partnership with magnite to enable turn key data-driven political advertising across ctv inventory

Democratic campaigns, agencies, and causes can utilize targetsmart data at scale across premium content washington , aug. 15, 2024 /prnewswire/ -- targetsmart, the leading provider of political data for democratic campaigns and advocacy organizations, announced an exclusive partnership with magnite (nasdaq: mgni), the largest independent sell-side advertising company. this collaboration, supported by magnite's integration with snowflake ai data cloud for media , enables democratic campaigns, agencies, and causes to immediately activate campaigns using targetsmart data across magnite's expansive ctv footprint on any demand side platform.
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