Missfresh's online flower sales up by 467% on chinese valentines' day as fresh flower e-commerce sees record growth

Beijing, aug. 18, 2021 /prnewswire/ -- missfresh limited ("missfresh" or the "company") (nasdaq: mf), an innovative leader in china's neighborhood retail industry, saw its flower sales increase by 467% around the qixi festival, china's traditional "valentine's day" observed on the seventh day of the seventh lunar month (august 14th this year). "in the 17 cities that missfresh operates in, flowers were all sold out during the qixi festival," bo qi, senior manager of missfresh's fresh flower business, said of the company's record flower sales this year.
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