Sales of missfresh's in-house fresh food brand soared 250% year-on-year in q3 2021

Beijing, nov. 2, 2021 /prnewswire/ -- missfresh limited ("missfresh" or the "company") (nasdaq: mf), an innovator and leader in china's neighborhood retail industry, saw sales for its in-house fresh food brand, "xiang an xin", jump 250% in the third quarter of 2021, as compared to the same quarter last year. this significant boost in product sales is a result of missfresh's continued investment in its supply chain, and is also buoyed by the industry trend of in-house branded goods becoming a new growth driver for leading retail players.
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