Missfresh enables livestream shopping with a superior, instant delivery experience

Beijing, jan. 27, 2022 /prnewswire/ -- missfresh limited ("missfresh" or the "company") (nasdaq: mf), a pioneer in china's neighborhood retail industry, today announced it has entered a strategic partnership with ocean engine, a digital marketing platform owned by bytedance, and expanded its presence on one of china's most popular social networking platforms, douyin, by launching a unique livestream grocery shopping service with less than one-hour delivery in beijing and shanghai. going forward, missfresh and douyin intend to extend the livestream shopping experience to all 17 cities where missfresh operates its on-demand distributed mini warehouse (dmw) business.
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