Sales of roses for valentine's day jump 20-fold for missfresh as china's e-commerce flower market booms

Beijing, feb. 14, 2022 /prnewswire/ -- valentine's day flower sales increased by five-fold, with purchases of roses increasing by 20-fold, on missfresh's on-demand online retail platform as more and more consumers across china choose e-commerce to meet their daily needs. missfresh limited  ("missfresh" or the "company") (nasdaq: mf), a pioneer in china's neighborhood retail industry, has stepped up to meet the demand among high-value consumers for products such as flowers, with 30% of missfresh membership users in beijing and shanghai purchasing fresh cut flowers in the past month.
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