Missfresh successfully launches personalized concierge experience for high-value customers, doubling relevant monthly arpu

Beijing, feb. 16, 2022 /prnewswire/ -- missfresh limited ("missfresh" or the "company") (nasdaq: mf), a pioneer in china's neighborhood retail industry, announced today that it has completed the first phase of its rollout of the missfresh 1v1 advisor personalized shopping concierge services. the average number of orders per customer and average monthly revenue per effective user (also known as the average revenue per unit or arpu) participating in the missfresh 1v1 advisor program have shown encouraging performance, up 70% and 100% respectively, compared with that of non-concierge service customers, according to the company's transaction data.
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